The Anti-Social Butterfly tee is our best-seller for a reason — the print does the heavy lifting, you just have to not get in the way. Three fits we keep seeing on the feed:

1. Festival. Knot it at the waist, denim shorts, sunglasses, chains, white sneakers caked in dust. The print reads loud from 50 metres which is exactly what you want at a festival.

2. After-hours. Tucked into wide-leg black trousers, gold hoops, a chunky belt, suede mules. Suddenly it's a going-out top. Use the rose+moon print as the only colour in the whole look.

3. Sunday brunch. Untucked, oversized, light wash jeans, white sneakers, a black baseball cap. Coffee in hand. Done.

Bonus rule: layer it under a denim jacket if it's cold. The butterfly peeking out of the placket is the move.