A first look inside the LABEL studio
Where the drops happen. A walking tour through the chaos.

The studio is in Narraweena, on Sydney's northern beaches. It used to be a bookmaker's office in the 80s. Now it's covered in sketches.
Walk in: there's a coffee machine. Always on. Beans from our own Rock Creek Coffee blend. (Yes, we drink our own coffee. Yes, it's good.)
The walls: covered in pinned sketches, photo references, scrap fabrics, Polaroids, magazine tear-outs.
The desks: one for graphics, one for the website, one for orders, one for the dog (Bandit, golden retriever, signs every package).
The shelf: tester prints, samples, the occasional fail (the chili-hoodie print we tried in red — never going to see the public).
The wall opposite the front door: a giant LABEL logo painted black-on-cream. Drawn freehand. Wobbly. We left it.
More studio tours coming. Behind every drop is a desk this messy.
Behind the shoot


