We get the DMs. "Restock the Spicy Lips please." "When's the Highway King back?" "My size is gone, help."

We hear you. And we're not doing it.

Here's the actual reason — not corporate-speak, the truth:

1. Restocks dilute the original. The person who copped on drop day shouldn't see the same piece on someone two months later who waited. That's not exclusive — that's just delayed.

2. Restocks lock us in. Every piece we restock is a piece we don't drop new for. Our calendar is finite. The choice is *the same thing, twice* or *something new, once*. We choose new.

3. Restocks change the brand. Brands that restock everything become catalogues. We're trying to stay a magazine.

Practical solution: Get on the list. We open new drops to subscribers 48 hours before the public. We tell you what's coming, when. If your size sold out, the next thing will be just as good. Probably better.

No dramas. Label on everything.